Since 2010, Instagram has proved itself to be speediest growing social media platform around! It has a user base of around 300 million and that is set to rise further. So exactly why is this seemingly simple app growing so quickly? Well all of it comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple properly? Well that’s because it may be. Instagram now has more sway over all its users who may have been using snapchat in tandem to the own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation that adheres to that is the cause Instagram’s sudden growing.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast growing. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, possess shown that, like Facebook, it is commonly used daily, this makes for a loyal and highly active member list.
This power to capture a younger more creative audience is sounding the alarm bells of major companies looking to build up on social network sites. With high usage, there will clearly be increased interest in advertising on your app. However, competition end up being ripe and businesses will have to find creative solutions to out compete their rivals in the visual regarding social movie.
How can you use it for Marketing?
Of course, if you would like to to make use to promote your company or maybe a product, your decide one must consider how. Offer a visual platform and thus products tend to be in general to be able to market that services. But services aren’t impossible to promote on the app, finding exciting ways to bring your your service will catch the eye of the buy instagram likes individual.
Hashtags tend to be used on Instagram and getting in on trends actually starting particular is a sure technique engage an audience, in the similar method Twitter. However, one end up being careful to match the hashtag to the visual content you provide, so it isn’t as simple as other apps that that technique.
Instagram is predominately a mobile app, so content must be simple to read and continuously updated for one mobile data, hungry demographic. Only new and fresh content will attract fascination.
Finally, Instagram stories would definitely be a great way to personally build relationships with your audience, lasting only 24 plenty of. Stories should be which keep potential updated daily on company is and reveal behind the scenes content to make the user believe that they are part with the company.
Instagram can be used to market almost anything, with an artless mind as well as committed team, you produce quite the excitement around your brand!
With a young, educated audience making use of the app in their mobiles daily, one are only able to predict sustained growth and loyalty by reviewing the users. There will be increasing opportunity added with this app for business purposes and also the advice using writer is actually get in while its alluring! It will only grow so fall into the current market before it gets considerably crowded.